Is real-time marketing the future of advertising?
02 May 2013
. Laura Desmond, the global chief executive of SMG who was in London last week for Publicis investor day ...
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FMCG brands are winning locally to grow globally
14 May 2013 | by Tim Kidd
144 -0.8 Going global Similarly, the brands which fare well in the global ranking ...
Lucozade offers glucose-powered lyrical journey
22 Apr 2013
Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary...wrestling. Brand: Lucozade Energy Client: Jon Roberts, global marketing head Lucozade Agency ...
Brand Barometer: World Snooker's latest viral campaign reviewed
08 Mar 2013
trend. World Snooker, the global governing body for the sport, made its own Harlem Shake film during the ...
Do we really get consumers?
07 Mar 2013
all want: respect. Jonathan Akwue is the global client managing director at Engine ...
Brands on alert: six things you need to know about draconian new EU data rules
01 Mar 2013 | by Noelle McElhatton
incur penalties of up to 2% of their annual global revenue. Source: www.dma.org.uk ...
Glasgow 2014: the fight for Commonwealth Games sponsors
21 Feb 2013 | by John Reynolds
The Commonwealth Games is of course, not on a similar level by measure of global reach or glamour ...
Purpose and values: Barclays plots its return from the brink
19 Feb 2013 | by Alex Brownsell
included major roles, such as global director of advertising at Coca-Cola and global director of brand at ...
Brands line up for new mobile ad platform Weve
14 Feb 2013 | by Matthew Chapman
structured rules and opt-in procedures. TAPPING INTO SMART TECHNOLOGY Kevin Currie, Global director of ...
Brand Barometer: Mooncup's latest viral campaign reviewed
08 Feb 2013
each other for the chance to be crowned 'Beefeater 24 Global Bartender of the Year'. ...
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