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P&G CEO Bob McDonald steps down as AG Lafley returns

products and streamlining its global operations. Jim McNerney, presiding director of P G s Board, said ...

The Guardian aims for global brand 'consistency' with single URL move

The Guardian is looking to reposition itself as a global brand, with the decision to consolidate...advertisers a more consistent global platform with which to target readers. David Pemsel, chief commercial ...

Apple remains the world's most valuable brand

Apple is still the most valuable global brand according to the BrandZ Top 100 rankings, despite...Global Brands study shows that Apple is now worth $185bn, with second-placed Google up 5% to $114bn ...

Virgin Atlantic marketer Simon Lloyd departs in restructure

marketing responsibilities to be taken on by the brand's global sales director Maria Sebastian.

Barbour hires Paul Wilkinson to lead global marketing

Wilkinson will head up the global marketing team with responsibility for branding, PR and digital ...

Why marketers are missing a trick by ignoring sensory perception

Diageo-owned whisky. Marketing spoke to Nik Keane, the malt whisky global marketing director for Diageo ...

Marketing Leader of the Year: The candidates - Christian Woolfenden

Christian Woolfenden, global marketing director at Paddy Power tells Elen Lewis, editor of The

What Aon really thinks about Sir Alex Ferguson's retirement

. Marketing talks to Phil Clement, the global chief marketing and communications officer of Aon, Manchester ...

Ebay boss gives mobile team 'permission to step on toes'

mobile in the customer journey, and a third of all eBay s global transactions now have a mobile device ...

Tesco triumphant in top five 'socially devoted' brands poll

place, respectively, in the top worldwide rankings, meaning UK companies dominated the global top ten ...

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