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Helen Edwards: Real value can come at a higher price

Founded in 1993, Kantar is WPP's global insight, information and consultancy division. It includes ...

WPP's 24/7 Real Media enters RTB fray

brands to deliver targeted video ads to global audiences across high quality media properties on a ...

Channel 4 to screen Black Cab Sessions

exclusive broadcast and sponsorship rights for this series and has appointed BBC Worldwide as global ...

BP's comms plan hit as Maitland's George Trefgarne turns down global role

Trefgarne to pull out of taking a global comms role at the firm..... PRWeek revealed in January that Trefgarne had agreed to take up a global role at the oil giant to ...

Royal Sun Alliance seeks agency to advise on British and EU laws

Global insurance giant Royal Sun Alliance is on the hunt for a new public affairs agency as it

Brand Manager of the Week: Amy Holdsworth

Marketing manager for Tetley Tea, Tata Global Beverages

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

. We now have global, direct relationships with media companies like Google, Facebook, Microsoft ...

Yell calls global creative review

Yell is reviewing its global advertising account....The directory service is reviewing the account directly and will be overseen by its first global ...

Tesco hires UK marketing chief

4D group chief executive, who joined Tesco last July in the global role of group marketing and ...

Bupa signs ad-funded deal for Wellbeing Hour on LBC 97.3

programme on Global Radio's LBC 97.3....in-house by Global Radio. The topics Dale and Khemka are likely to discuss on air with listeners include ...

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