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Di Como seeks to discover Unilever's sweet spot

29 Nov 2012

The senior vice-president, global media on the £3 billion comms rethink and social media engagement...years ago and worked his way up through different roles and different categories, including global head ...

New media planning tools

29 Nov 2012

things and more. It s an ambitious attempt to create a "global brain" out of the agency s worldwide ...

Cruickshank's no-nonsense style comes to Wunderman

29 Nov 2012

eyes were suddenly open to working at a network and I was blown away by its global capacity. I was ...

'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global

26 Nov 2012 | by Kate Magee

PRWeek speaks to Nissan's CVP global marcoms Simon Sproule about his sponsorship of Formula 1 team...increase its global awareness of its brand.This weekend, the team won the constructor s championship for ...

Home-front battle: Global vs regional straplines

22 Nov 2012 | by Alex Brownsell

global marketing under the line 'That calls for a Carlsberg', which it claimed had been first used in the ...

There's never been a better time to launch an agency'

22 Nov 2012

breakaway", when Alan Jarvie and I set up our own global agency with no start-up clients two weeks after the ...

VivaKi's restructure

22 Nov 2012

transformation officer, Kathy Dyer; and the director of global communications, Cheri Carpenter. Thirteen regional ...

Sector Insight (interactive): televisions

21 Nov 2012 | by Jane Bainbridge

with Vodafone, most recently as global head of marketing for Vodafone internet services but also in ...

IKEA: A family meal through a child's eyes becomes a bright, bold, joyous gathering of giant toys

20 Nov 2012 | by Andy Nairn, chief strategic officer, Dare

has taken steps to keep its prices keen. However, you don t post record global profits, as Ikea has ...

Can adland return to growth in 2013?

15 Nov 2012

hangover of account losses and client caution for the performance. As Laura Simpson, the global director ...

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