Trading places: this week's people moves
30 Nov 2012 | by Daniel Farey-Jones
Peter Huijboom as global director of business integration with responsibilities for identifying "revenue ...
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Moët & Chandon replaces Scarlett Johansson with Roger Federer
30 Nov 2012 | by Nick Batten
excellence as I have been throughout my career." In 2010, LVMH reviewed the global digital strategy for ...
Think BR: Why Dunkin Donuts' trade mark attempt failed
30 Nov 2012 | by Fiona McBride
The US Patent and Trademark Office (US PTO) has rejected global fast food chain Dunkin Donuts ...
BT aims for brand revival with its big content gamble
30 Nov 2012 | by David Benady
strong performance from its BT Global Services IT arm and 30,000 job cuts. A 2.5bn investment in ...
SodaStream hits back at Clearcast ad ban
29 Nov 2012 | by Rachel Barnes
to ban the global ad was ridiculous. "We would still like to allow UK viewers the chance to see our ...
P&G scoops Brand of the Year award
29 Nov 2012 | by Noelle McElhatton
this". P G used its Olympic sponsorship to bring that brand to the fore through a global campaign ...
Branded content: how to get into the 2 per cent
29 Nov 2012 | by Stuart Derrick
his sponsored 24-mile skydive reach a global audience of millions, it also subtly reinforced Red Bull ...
London & Partners hires Oxfam marketer to lead post-Olympic strategy
28 Nov 2012 | by Alex Brownsell
. Gottlieb will be responsible for developing and implementing a global strategy for London Partners, and ...
Nissan appoints new UK marketing director
28 Nov 2012 | by Alex Brownsell
Masurel joins from Nissan's Japanese headquarters, where he was global chief marketing manager ...
Think BR: The return of the community
28 Nov 2012 | by Matthew Gidley
decades. Uprisings themselves are an indicator of this change in global currency and a shift in power ...
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