Talent: Fortune favours the brave in the new marketing world
22 Nov 2012 | by David Benady
wired into what is happening. A global marketer is expected to deliver local nuance, so you need plenty ...
SodaStream, the carbonated drinks maker, is launching an £11m global marketing campaign that hits
wired into what is happening. A global marketer is expected to deliver local nuance, so you need plenty ...
global marketing under the line 'That calls for a Carlsberg', which it claimed had been first used in the ...
hope these awards are a start. Nick Emery, global chief executive, Mindshare Worldwide ...
Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the...set for a global launch that will require a positive brand awareness campaign following a product ...
Coutts, the private banking house, has awarded CHI & Partners its global ad account.
Shell has launched an interactive video to encourage people to think about the importance of energy in their lives. The activity uses the narrative of the above-the-line "energy mix" ads, created by JWT London, and allows online users to decide where the action goes next. It was created by Chris Jones...
Global Radio not only worked hard to get on advertisers' plans this year, it also helped to inspire...Sainsbury s head of advertising, Mel Matson, said: "Global s thinking on the main shopper audience ...
In the past year, Global Radio continued to expand its media offering outside the radio marketplace...Procter Gamble and Nike. With eight million downloaded apps and counting, Global now generates 20 per ...
Land Rover has appointed OgilvyOne to handle its global digital account....and launched the car-maker s first global digital campaign. Land Rover s relationship with ...