Search results for "Global"

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Think BR: Which came first, the mobile site or the app?

20 Dec 2012 | by Mark Freeman

well-known name already (often car makers, or global consumer brands). Alternatively, the search might be ...

Think BR: Building reputational capital

17 Dec 2012 | by Nathalie Nahai

from a bit of customer engagement and word of mouth. According to Nielsen s Global trust in ...

Think BR: What value is your sponsorship really giving you?

14 Dec 2012 | by Rupert Pratt

The global recession has seen a slowdown in marketing spend while sponsorship remains in good ...

Think BR: Making ads work globally

14 Dec 2012 | by Eleanor Thornton-Firkin

'It won't work here' is a familiar phrase to all of us who are involved in global campaigns, writes...other markets. Another characteristic, indeed a defining one, of a truly successful global ad is ...

Think BR: Good data protection law should not throttle innovation

13 Dec 2012 | by Nick Stringer

internet is global, connecting us up in a way unheard of a few years ago. But - as the draft proposals ...

Futility of limiting British print media

13 Dec 2012 | by Ian Monk

from prankster DJs to the Duchess of Cambridge's hospital ward sparked global comms challenges spanning...himself in Australia. As he witnesses this tsunami of global comms precipitated by a radio station's hoax ...

Think BR: Exploring effectiveness

07 Dec 2012 | by Janet Hull

position itself as a global city, and a hub for business, financial services and culture, advertising has a ...

Despite all the good work, media could have more ambition

06 Dec 2012 | by Katherine Levy

, whether it was the Daily Mail group flogging its regional newspapers or Global Radio s takeover of GMG ...

Think BR: Samsung and shopper numbers

06 Dec 2012 | by Frank Jellinek

their Samsung Pin stores in key locations across London as part of their global Samsung SIII handset ...

Think BR: Go East - the opportunity for luxury brands in China

05 Dec 2012 | by Debbie Bond

contact centre to manage a global customer base, there is a balancing act between the ability to recruit ...

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