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Aviva updates global brand strategy

27 Dec 2012 | by Alex Brownsell

Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising...executive Andrew Moss, is to implement a new global strategy based around the strapline "Little things ...

Radio sponsorship and promotions rise 8% in 2012

21 Dec 2012 | by Arif Durrani

across Bauer and Global stations, Weight Watchers' campaign on Bauer's Place portfolio, the XFM Naked ...

Publicis Groupe acquires Rokkan Media in the US

21 Dec 2012 | by Arif Durrani

domestic and global growth. We're thrilled to be joining a company that believes in our culture, people and ...

Awesome Apple? Or is the bubble about to burst?

21 Dec 2012 | by Mark Simon

Simon, managing director, Global Technology Practice, Toluna....as a gift this year? Mark Simon, managing director, Global Technology Practice, Toluna ...

Dennis achieves first £1m month from digital ad sales

20 Dec 2012 | by Arif Durrani

site Know Your Mobile has more than 3.5million global monthly users. Paul Lomax, chief technology ...

Jazz FM and Aberdeen Asset Management ink tie-up with BA

20 Dec 2012 | by Maisie McCabe

is a fabulous example of jazz music enriching a global and growing finance brand. We are excited that ...

Think BR: Which came first, the mobile site or the app?

20 Dec 2012 | by Mark Freeman

well-known name already (often car makers, or global consumer brands). Alternatively, the search might be ...

Club Med repitches consumer comms work with Four bgb

19 Dec 2012 | by John Owens

Club Med is repitching its consumer PR account amid a global drive to attract more holidaymakers...investing in a through-the-line marketing and PR plan promoting our new global brand campaign. The winning ...

Former Barclays man Howell James to head Christie's global comms

19 Dec 2012 | by Lynsey Barber

Barclays' former head of corporate affairs Howell James has been appointed global head of corporate...has offices in 32 countries, including ten salesrooms and global headquarters based in London ...

Edelman shifts Africa and Middle East oversight to Asia-Pacific

19 Dec 2012 | by John Owens

Edelman is to shift its global structure in response to increasing comms work around Africa, the...three will report to Brain. Richard Edelman, the firm s president and CEO, said: As global markets ...

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