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Narnia series sails back into popularity, Beatwax

Timescale: November 2009-March 2011 Budget: 400,000 20th Century Fox wanted to create a global ...

The W factor wows London, John Doe Communications

launch. It has remained so three months later (the original target was 75 per cent). Starwood Global ...

Coca-Cola makes music for Africa, Paratus Communications

responsible, ranging from global blogger outreach to content seeding and placement. Music for RAIN also saw ...

PR Week Global Report Card: Weber Shandwick Q&A

say our continued market leadership, digital innovation and growth, and global recognition of our ...

PR Week Global Report Card: Cohn & Wolfe Q&A

to train all of our global employees (including "Train the Trainers" sessions) and includes a ...

Integration is alive and kicking

's former global marketing officer) put it so succinctly: "Any single ad, commercial or promotion, is not a ...

Culture Changes Everything

agency into a global ideas shop. A focus on innovation Playing it safe is the most dangerous ...

Data rules

estimated it to be a 200 million-person, 5.5 trillion global economy, now larger than many countries' GDP ...

Global Think-Tank: Ivan Pollard, Coca-Cola

The vice-president of global connections at Coca-Cola talks to Philip Smith about the role PR can...that sense, with his ambition and ideas, Ivan Pollard, Coca-Cola s vice-president, global connections ...

Commitment to the cause

business, maintaining the reputation of a global leader, defusing a potential crisis or delivering on ...

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