Coca-Cola Christmas: 2010-2011
25 Dec 2011 | by Georgina Brazier
the slogan 'open happiness', the theme of its global marketing strategy. Coca ...
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Think BR: How to maximise your intangibles in a potential insolvency situation
27 Dec 2011 | by Stuart Whitwell
The global economic outlook is bleak, with Europe in crisis and shrinking economies struggling to ...
Think BR: 'Tis the season to obsess about trends
21 Dec 2011 | by Richard Huntington
presentation on trend predictions for 2008 that contained the phrase "global economic cataclysm". And ...
Appointment to View: Behind the scenes of the Jack Daniel's ad
16 Dec 2011 | by Georgina Brazier
, Arnold Worldwide's global creative director, said: "Lynchburg Tennessee is not just the home place of ...
Trading places: this week's people moves
16 Dec 2011 | by Sara Kimberley
and global interactive executive creative director Iain Tait as partners. The four new partners ...
Think BR: Brand consistency in a fragmenting world
12 Dec 2011 | by Steve Puttock
etc) who also report to different client contacts that work in silos. In addition, for global ...
Think BR: Moving media measurement into the 21st Century
12 Dec 2011 | by Rhys McLachlan
. This isn t to denigrate BARB which is, rightly, held up as the global flag-bearers for the measurement ...
Trading places: this week's people moves
09 Dec 2011 | by Sara Kimberley
Lord, the global chief executive of Razorfish, has been selected to replace Laura Lang as head of ...
Think BR: Be bold! Thoughts on the IPA West Coast Interactive Mission
09 Dec 2011 | by Becca Saraga
. Maybe it's time we took on some of their practices, writes Becca Saraga, global business development...should be bold enough to take the same approach. Becca Saraga, global business development director ...
European Commissioner backs 'right to be forgotten' data reform
06 Dec 2011 | by Daniel Farey-Jones
yesterday , the proposals currently include fines of up to 5% of global turnover for businesses breaching ...
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