Search results for "Global"

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JWT embarks on Wilkinson Sword digital campaign

30 Apr 2010 | by Matt Williams

York in order to create Central Park. Jeffrey Chapman, the global director of brand communications ...

Expedia returns to TV advertising with new spot

30 Apr 2010 | by Anne Cassidy

The campaign follows the global rebrand of the travel operator's logo and websites and logo that ...

Diary: Web witter

30 Apr 2010

On Unilever's decision to crowdsource content for 13 global brands (from Brand Republic).

The Week

30 Apr 2010

Brothers' Scotch whisky brand The Glenlivet has put a global digital PR brief up for grabs. Chivas Regal ...

Opinion: From our Readers - Digital Economy Act threatens PR business

30 Apr 2010

campaigns as part of a global push. Why invest in campaign creative that the market may never see, whether ...

Close-Up: How Mindshare crashed the MIP party

30 Apr 2010

of Mindshare's Global Invention Group, at the world's biggest TV market, MIP (which is held in Cannes ...

Media Perspective: Integrating TV and digital offerings is agency challenge

30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com

investing some $40 million in a global online video media strategy were hardly surprising. However, Reckitt ...

Media Forum: Does Indy package add up?

30 Apr 2010

package work? Alison Brolls, the head of marketing planning, global marketing services, at Nokia, argues ...

Close-Up: IPA President's Medal for advertising's 'nice guy'

30 Apr 2010 | by Noel Bussey

, the award doesn't mean the end of Kendall's ambition. "I'd love to see the Diploma become a global ...

Media: Double Standards - 'Readers are out there and want to be courted'

30 Apr 2010

reach demographic, but we should be celebrating the global uniqueness of our weekly music press rather ...

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