Media Perspective: Integrating TV and digital offerings is agency challenge
30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com
investing some $40 million in a global online video media strategy were hardly surprising. However, Reckitt ...
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Close-Up: How Mindshare crashed the MIP party
30 Apr 2010
of Mindshare's Global Invention Group, at the world's biggest TV market, MIP (which is held in Cannes ...
Media Forum: Does Indy package add up?
30 Apr 2010
package work? Alison Brolls, the head of marketing planning, global marketing services, at Nokia, argues ...
Close-Up: IPA President's Medal for advertising's 'nice guy'
30 Apr 2010 | by Noel Bussey
, the award doesn't mean the end of Kendall's ambition. "I'd love to see the Diploma become a global ...
Media: Double Standards - 'Readers are out there and want to be courted'
30 Apr 2010
reach demographic, but we should be celebrating the global uniqueness of our weekly music press rather ...
Sector insight: Optical goods and eyecare
28 Apr 2010 | by Jane Bainbridge
manufacturing is fragmented but dominated by global suppliers. Two of these - Luxottica, which owns brands such ...
Media Forum: Is media's recession over?
23 Apr 2010
Back at the tailend of March, those incorrigible optimists at Aegis revised their global adspend ...
Media Forum: Is media's recession over?
23 Apr 2010
Back at the tailend of March, those incorrigible optimists at Aegis revised their global adspend ...
Close-Up: Burley unfazed by the CHI client/agency bond
23 Apr 2010
transformation on global business such as McDonald's and Kellogg, but eye-catching campaigns for Shelter and the ...
Close-Up: Why Sony isn't after another 'balls'
23 Apr 2010 | by Claire Beale
always come from Anomaly - and he's very clear that's Anomaly the global entity, not Anomaly London ...
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