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Diary: Web witter

On Unilever's decision to crowdsource content for 13 global brands (from Brand Republic).

Close-Up: How Mindshare crashed the MIP party

of Mindshare's Global Invention Group, at the world's biggest TV market, MIP (which is held in Cannes ...

Media Perspective: Integrating TV and digital offerings is agency challenge

investing some $40 million in a global online video media strategy were hardly surprising. However, Reckitt ...

Media Forum: Does Indy package add up?

package work? Alison Brolls, the head of marketing planning, global marketing services, at Nokia, argues ...

Close-Up: IPA President's Medal for advertising's 'nice guy'

, the award doesn't mean the end of Kendall's ambition. "I'd love to see the Diploma become a global ...

Media: Double Standards - 'Readers are out there and want to be courted'

reach demographic, but we should be celebrating the global uniqueness of our weekly music press rather ...

Barclaycard seals five-year Wembley Arena sponsorship

use the venue to showcase its contactless payment technology. Gary Twelvetree, Barclaycard's global ...

Sector insight: Optical goods and eyecare

manufacturing is fragmented but dominated by global suppliers. Two of these - Luxottica, which owns brands such ...

Lipton Yellow Label 'orchestra' by DDB Paris

Unilever has launched a new global campaign promoting its Lipton Yellow Label, the biggest-selling

Helen Edwards on Branding: Time to get touchy-feely

huge database of inputs from more than 750,000 global consumers to spew out metrics of such ...

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