to remove filtersTrust the most important driver of reputation in the UK, says Edelman Trust Barometer
26 Jan 2010 | by Kate Magee
important criterion for corporate reputation. Trust came third in the global data. In the US and much ...
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Kantar launches new media unit in response to fragmentation
26 Jan 2010 | by Arif Durrani
, Kantar Audience Measurement (formerly Media Research), TGI Global (including other single-source services ...
BMW shortlists four agencies to pitch for advertising business
26 Jan 2010 | by Matt Williams
car manufacturer appointed GSD M Idea City as the lead agency on its global advertising account, and ...
Electronics giant SANYO brings in Manifest London for camera brief
26 Jan 2010 | by Alec Mattinson
Global electronics manufacturer SANYO has handed Manifest London a brief to promote its newly
Fleishman-Hillard moves MD Lucien Vallun to European role
26 Jan 2010 | by Gemma O'Reilly
role is part of a global agency-wide initiative to focus on double-digit organic growth over the next ...
ZenithOptimedia wins Aviva's £150m global media business
25 Jan 2010 | by Arif Durrani
£150m global media planning and buying requirements, ending a five-month consolidating review process....ZenithOptimedia will now assume control of all Aviva's global media planning, buying and digital ...
Hotels.com selects Ruder Finn amid global agency review
25 Jan 2010 | by Aarti Shah, PRWeek US
As part of a global PR agency review, Hotels.com has selected Ruder Finn as its AOR in the US and
BBC Worldwide should be part-privatised and expanded, recommends Lords' report
25 Jan 2010 | by Arif Durrani
LONDON - BBC Worldwide, the BBC's commercial arm, should be part-privatised to create a global...global brand. "BBC Worldwide has been immensely successful in developing the commercial income of the ...
Peregrine Communications handed Finisterre Capital account
25 Jan 2010 | by Alec Mattinson
debt; its Global Opportunity Fund, which has a portfolio of debt, forex and equity; and the Special ...
Burson-Marsteller hires industry stalwart Bob Pickard to lead Asia-Pacific
25 Jan 2010 | by Gemma O'Reilly
Burson-Marsteller global CEO Mark Penn. Pickard was most recently president of North Asia for Edelman, leading its ...
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Macmillan Cancer Support
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