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Advertising Association to launch foundation to fight negative image

executive of the AA earlier this year, Lefroy outlined the industry s benefits, including global expenditure ...

The Economist 'plugs' by BBDO New York

In a bid to demonstrate the global accessibility of the Economist, BBDO New York has unveiled this

Adspend "set to grow next year"

LONDON - Global ad expenditure in 2009 will fall further than originally anticipated, according to

Music distribution company Pias signs YouTube deal

The global deal covers audio and video releases on the video sharing website, as well as ...

Psion brings in Fishburn Hedges for corporate comms brief

Psion, the global mobile computing firm, has handed a wide-ranging corporate reputation management...The move follows the recent appointment of Dave Scott as Psion's new global communications ...

Google launches first UK marketing push

its global business using little advertising. Dave Armstrong, head of marketing for Google ...

ZenithOptimedia downgrades global ad spend for 2009 to -9.9%

ZenithOptimedia has revised its global advertising expenditure forecasts down again after a "worse...global ad spend figures for 2009 for the third successive time this year, from -8.5% forecast in July to ...

 

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