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Staples shortlists three for $130m global media account

ZenithOptimedia, MediaCom and Universal McCann to compete for its $130m (£67m) global media planning and buying

Second Life offers marketers a world of opportunity

to live fantasy lives and marketers to enhance their CVs. While Vodafone s global director of brand ...

Initiative takes £4m TGI Friday's media account

between the TGI global franchise owner Carlson and private equity group ABN AMRO Capital. The deal ...

J&J adds Boxer to design roster

LONDON - Boxer has been appointed by healthcare giant Johnson & Johnson to join its global design...position within the global packaging discipline following our work with McDonald s and now with Johnson ...

McNamara set to spearhead Alterian marketing team

of global product marketing, following his successful tenure as director of marketing for Alterian ...

Shell launches global energy work through MediaCom

LONDON - Oil giant Royal Dutch Shell has launched a global integrated marketing campaign featuring

Profile - Jones is staying ahead of the game

transformed itself, driven largely, he believes, by global chief executive Nick Brien, who he describes as a ...

Why brands now want to play

global business that video games would become. Today the industry is worth billions of pounds, and for ...

 

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