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Analysis: How can Google recapture its 'cool'?

', Google needs to develop a compelling point of view which embraces a global audience, maximises its ...

Analysis: Shifting market forces Coke's hand

how it communicates this, and engage more with consumers.' The company is on a global mission to put ...

Mark Ritson on branding: Getting to bottom line of brand equity

Last week I reviewed the Interbrand/BusinessWeek global brand league table and concluded that...But all this is about to change. Next month global agency group WPP will launch an alternative ...

The Economist sets the standard

title' of global commerce. Its publicists were citing a Global Capital Markets survey that found that 40 ...

Mark Ritson on branding: Microsoft over Louis Vuitton? Really?

joint publication with BusinessWeek of the top 100 global brands has solidified that position. Each ...

 

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