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Manpower streamlines brand in £27m overhaul

22 Feb 2006 | by Samuel Solley

Global recruitment company Manpower has undergone a £27m rebranding to update its 56-year-old...'s rival global recruitment firm Adecco appointed TBWA\London to its £30m pan-European business in an ...

Kraft to expand Health4Schools community care scheme

22 Feb 2006 | by by Staff

's global community care programme and is a key focus in the UK, according to a company spokesman. It ...

General Motors shelves £60m Astra campaign

22 Feb 2006 | by James Quilter

the company announced global losses of £4.8bn for 2005, which it described as one of the most ...

Google expands its horizons

22 Feb 2006

has sealed a global tie-up with Vodafone. Although the deal was greeted with cynicism by some in ...

Profile: Sweet diplomat - Trish Fields, Director of consumer impact, Cadbury Schweppes

22 Feb 2006 | by Nicola Clark

coherent response strategy. Although based in Cadbury's imposing Berkeley Square head office, the global ...

General Motors shelves £60m Astra campaign

21 Feb 2006 | by by James Quilter

the company announced global losses of £4.8bn for 2005, which it described as one of the most ...

Ryder overhauls European brand through Figtree

15 Feb 2006 | by by Staff

it to broaden its offering. Its global revenue in 2005 was $5.7bn (£3.3bn), up 11% on 2004 levels ...

Sci Fi Channel in brand evaluation to broaden audience

15 Feb 2006 | by by Staff

is owned by NBC Universal Global Networks, the international television division of media giant, NBC ...

BA's O'Brien nets global brand role

15 Feb 2006 | by Nicola Clark

global position of head of brand and marketing communications....global head of marketing Jill McDonald (Marketing, 18 January). O'Brien said: 'My new role will bring ...

News brief: Estee Lauder appoints global chief marketing officer

15 Feb 2006

Estee Lauder has appointed Joseph Gubernick as global chief marketing officer. He will oversee

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