17 Feb 2006
| by by Joe Lepper
clients will also be able to benefit from the group's global expertise and products.
"The change in ...
17 Feb 2006
| by Chris Ingram
China's major challenge will be to create its own global brands but Western marketers must beware...create or acquire brands - and, since this is a nation in a hurry,
global brands. The interest in this ...
17 Feb 2006
Initiative Spain has won the global media planning and buying account for Warner Brothers
17 Feb 2006
| by Alex Melvin
The digital revolution has levelled the playing field, giving all agencies global reach....strengths and its weaknesses. The large
multinationals were reckoned to be strong on global reach and local ...
17 Feb 2006
| by Noel Bussey
million global Pernod Ricard account....to be French to the French and
English to the English and his global account management and agency ...
17 Feb 2006
piece of P&G business W&K has picked up since being
added to the roster in 2005, when it won the global ...
17 Feb 2006
officer, will lead the company's global business
development. The appointment was made by the JWT ...
17 Feb 2006
its
innovative approach to marketing. Handset manufacturers often rely on
global campaigns at the ...
17 Feb 2006
), the client director on United Biscuits, becomes
the brand director on the global Ballantine's account ...
17 Feb 2006
| by Noel Bussey
global business-to-business account. The agency picked up the business after a final shoot-out against ...