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31 Dec 2006
change, rather like global warming. If we want to protect the fantastic legacy of UK broadcasting, we...interactivity and community in all media including video, music, games - Mika Salmi, president of global ...
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Analysis: McDonald's unveils digital strategy
31 Dec 2006 | by Danielle Long
McDonald's is set to launch a global strategy it hopes will turn the company into the world's most...Germany. While McDonald s is keen to point out that the global appointment will not affect Tribal s local ...
2006 round-up: The year of digital?
31 Dec 2006
busy for Unilever. It entirely revamped its UK and global digital agency rosters. Slootweg believes ...
What's the big idea?
31 Dec 2006
O Reilly. The founder and CEO of global computer book publisher O Reilly Media is widely thought to ...
Analysis: Profit margins dampen digital's rise
31 Dec 2006 | by Danielle Long
Kopp, VP of global interactive marketing at Coca-Cola, greater integration between the marketing ...
Sony Bravia: Campaigns like no other
31 Dec 2006
. And, although the push was pan-European, it had a global reach, with a number of Bravia visitors ...
Site design: How to web 2.0 your web site
31 Dec 2006 | by Victoria Furness
products that the visitor might like, explains Adelina Trenton, Adidas global media manager. Since the ...
Emirates sings praises of its in-flight system
31 Dec 2006
Dubai airline Emirates has kicked off a global digital campaign to promote its award-winning...year. The airline was recently reported to be reviewing its global digital agency roster. Emirates ...
New web tool allows Baileys to become part of our social lives
31 Dec 2006 | by Philip Buxton
Diageo-owned drinks brand Baileys is rolling out a new global web site that incorporates a "social...Unilever since its major review of its global and UK digital agency rosters. It won a brief for beauty ...
Chivas revamps site for 'Life' experiences
31 Dec 2006 | by Danielle Long
part of the brand's global positioning for 'Chivas Life'...., in addition to brand and product information. Sarah Denyer, global marketing manager at Chivas ...
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