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Media Analysis: Slimming titles battle for readers

28 May 2004

Watchers benefits from its global brand, but that means we get inundated by PROs. One of the main areas ...

Esso fails to pacify the sceptics

26 May 2004

The company's first global CSR offensive in a decade has resulted in accusations of a 'greenwash...of the company's sponsorship of California's Stanford University's Global Climate and Energy Project ...

London 2012 clears first hurdle

19 May 2004

with London,' he says. 'We are also global, so linking up with the world's biggest sporting event is ...

News Analysis: Buying into the essence of Edelman

14 May 2004

history, with the purchase by US global independent Edelman of UK consumer PR powerhouse Jackie Cooper PR...The takeover also fills a gap in the Edelman UK offering, as family scion and global chief ...

Nestle takes on the critics

12 May 2004

global coffee market 'Mugged: Poverty in your coffee cup'. But in the same report, the charity conceded ...

News Analysis: Payback time for creative PR work

07 May 2004

creative work.' Brands2Life co-founder Giles Fraser says that the increasingly global nature of media ...

News Analysis: eBay builds PR to safeguard name

07 May 2004

. The global site has its metaphorical heels firmly dug into the internet auction marketplace, and it ...

 

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