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Esso fails to pacify the sceptics

26 May 2004

The company's first global CSR offensive in a decade has resulted in accusations of a 'greenwash...of the company's sponsorship of California's Stanford University's Global Climate and Energy Project ...

P&G global haircare role for de Lapuente

26 May 2004 | by Samuel Solley

oversee the growth of its global haircare business....De Lapuente has been handed the role of president of global haircare. He will replace Martin ...

Australia unveils £150m global rebrand initiative

26 May 2004 | by Daniel Rogers

The Australian Tourist Commission (ATC) has revealed a £150m global rebranding project to challenge

Direct News Brief: BUPA International to run global campaign

26 May 2004

BUPA International is running a global direct response press and online campaign aimed at

H-P set to streamline DM agency portfolio

26 May 2004 | by Ben Bold

Hewlett-Packard is reviewing its global direct marketing business to cut the number of agencies it...consolidation of its global advertising business last year and is part of an ongoing cost-cutting initiative ...

WHO calls for 'clearer' food packaging

26 May 2004

The World Health Organisation's (WHO) global strategy on diet, physical activity and health

Opinion: Marketing Society - Consistency pays off

26 May 2004 | by Sean Lewis, director of Finisterre and a member of The Marketing Society

for the better-applied brands during the consolidation of the global telecoms market. More recently, O

Vladivar Vodka expands with debut RTD offering

26 May 2004 | by Samuel Solley and Emily Rogers

has returned to a review of its £20m global advertising account, which is held by The Union. The ...

This week: Marketing news from the national press

26 May 2004

managed from the UK by the new George Global arm - The Sunday Times. ...

Media Analysis: Morgan misjudged Mirror brand

26 May 2004 | by Colin Grimshaw

concern the core readership, who are more likely to be interested in crime on sink estates than global ...

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