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Four top-level marketers from global brands talk about the factors influencing the ad industry in...head offices. We want consistency but that doesn't mean a vanilla solution to meet global needs ...
global rise of 4.8 per cent. In fact, these markets will account for 9 per cent of total global ad...3.3 per cent of total global adspend and is growing less quickly in the fastest-growing markets than ...
Some of the world's best-known creative directors reveal which ads they think deserve to pick up a gold Lion at this year's Cannes Festival, Lucy Aitken writes. What do PlayStation, Honda, Levi's, Nike and Adidas have in common? Ads for those brands are being tipped by some of the world's best-known...
strategically placed offices can compete with the giant global networks, Robin Hicks reports....holding companies, but because global advertisers are willing to go for smaller agencies with big ideas ...
largest market (with 46 per cent of global spend), is back with a vengeance. ZenithOptimedia predicts 4.4 ...
Zurich, the financial services giant, is consolidating its entire global marketing and
Carolyn Carter, Grey's global group president, and Bruce Haines, the chief executive of Leo Burnett
Philippe Andre directed "toys", Peugeot's first global ad for an individual marque. The Peugeot 407
He will take on many of the responsibilities of Mainardo de Nardis, the global chief executive of ...
and comments about one of the bellwether business sectors in the global economy. As such, the festival ...
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