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Direct News Brief: BUPA International to run global campaign

26 May 2004

BUPA International is running a global direct response press and online campaign aimed at

Star Alliance shortlists five for direct marketing account

21 May 2004 | by Staff,

The global network of international airlines, whose members include bmi and Lufthansa, is ...

Nutricia shortlists three networks for pan-Euro brief

21 May 2004 | by Jules Grant,

BBDO in 2002, which had held the account for 21 years. Nutricia announced the global review in ...

NSFC and Experian Intact back DMA/Planet Ark push

13 May 2004 | by Jules Grant,

champion Pat Cash and the global charity campaigner Jon Dee. Planet Ark is best known for its World ...

WPP beats rivals to win $600m global HSBC account

12 May 2004 | by Gordon MacMillan,

NEW YORK - HSBC has appointed a group of WPP Group agencies to handle its $600m global advertising...global accounts. It follows the loss of its Verizon Wireless account earlier this year and will put a ...

Call centres to consult before off-shoring UK jobs

10 May 2004 | by Jules Grant,

respond to global pressures such as jobs being "off-shored" or moved to countries where labour is cheap ...

CHI plans launch of direct offering with Simon Hall

10 May 2004 | by Claire Billings,

. Following AMV's acquisition by Omnicom, Hall worked on the launch of the global Proximity network for the ...

HSBC delays $600m global marketing review decision

07 May 2004 | by Staff,

LONDON - HSBC has delayed making a decision on its $600m global advertising review and may hold...Interpublic Group agencies to win the work, which as well as the global advertising account also includes ...

CHI develops DM offering with Hall

07 May 2004 | by Claire Billings

. Following AMV's acquisition by Omnicom, Hall worked on the launch of the global Proximity network for the ...

Bupa launches DR campaign to drive expat take-up

04 May 2004 | by Jules Grant,

and Expat Investor to AOL Europe, BBCworld.com and Adlink Global. Media planning and buying is through ...

 

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