Private View: Nick Hastings, the executive creative director at Euro RSCG London
28 May 2004
AIRWAYS Project: BA masterbrand "Lakme" Client: Jill McDonald, general manager, global marketing and ...
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World: Analysis - Internet brands have learned lessons of quirky campaigns
28 May 2004 | by Mark Tungate
difference highlights another internet branding conundrum - go local, or global? By its nature, the internet ...
Chelsea and TWI sign deal to take the club worldwide
25 May 2004 | by Jules Grant,
as the club looks to follow rivals to become a global football brand....Smith responsibility for establishing the club as a global sports brand. Smith was acting chief ...
Oxfam is latest entrant to online music download market
24 May 2004 | by Jennifer Whitehead,
on Big Noise Music . The site will also encourage people to sign Oxfam's global petition, called ...
Web revamp at heart of Australia's £150m global push
21 May 2004 | by Staff,
£150m global marketing push, which eschewes postcard images and using some of Australia's best-known
Beam.TV and ad industry launch directors' showreel site
17 May 2004 | by Staff,
The joint venture site has been launched to help the global advertising community assess ...
D&AD: D&AD replaces Bloodbank with talentpool
14 May 2004 | by Claire Billings
accessible and easy to understand internationally, which is crucial in the global marketplace." ...
OMD highlights planning capability as website relaunches
10 May 2004 | by Staff,
website consistent with the global OMD brand while providing a fresh and dynamic online presence. "The ...
News Analysis: eBay builds PR to safeguard name
07 May 2004
. The global site has its metaphorical heels firmly dug into the internet auction marketplace, and it ...
Skype seeks UK marketing boss
06 May 2004
Skype, which promotes itself as a global person-to-person telephone company, uses a piece of free ...
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SAHARA Communications
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