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Reebok looks for own 'swoosh' in global Vector drive

26 Aug 2003 | by Jennifer Whitehead,

global advertising campaign 'Outperform', which tries to position the sports brand's Vector insignia in...The global ad campaign, created by the New York agency Arnell Group and produced by ...

Elstein takes chairman's role at media research firm

26 Aug 2003 | by Staff,

large-scale management reports about the European and global entertainment media business. According to ...

Kmart appoints Grey after TBWA\Chiat\Day bust-up

26 Aug 2003 | by Staff,

be worth $250m, to Grey Global Group after an acrimonious end to its three-year relationships with...Grey Global's media operation, MediaCom, will take responsibility for media planning and buying ...

Interpublic in talks to hire Steve Blamer to run FCB

26 Aug 2003 | by Staff,

for at least another year, but was recalled to New York to boost the performance of Grey Global ...

McCanns wins $60m global Cadbury Schweppes account

26 Aug 2003 | by Staff,

LONDON - Cadbury Schweppes has awarded McCann-Erickson Worldwide its estimated $60m global...$250m global media planning and buying account, which is still under way. Pitches have already taken ...

Complicated Lives - sophisticated consumers, intricate lifestyles, simple solutions

26 Aug 2003 | by Michael Willmott and William Nelson

Jeremy Rifkin and Robert L Heilbroner, The End of Work: The Decline of the Global Labour Force and the ...

 

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