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Microsoft hires AKQA for Xbox and PC games push

a global strategy for Xbox, abandoning the "play more" tagline devised by Bartle Bogle Hegarty ...

Global round-up

LOS ANGELES: Cosmetics giant L’Oréal USA has appointed Rebecca Caruso as executive vice-president of corporate comms and external relations. She was formerly V-P of corporate comms at toys giant Toys“R”Us and replaces company stalwart John Wendt, who retired last December after 23 years.

Reuters to review external PR requirements in the US

New York: Reuters’s newly appointed head of global PR Stephen Naru is to review the global.... It makes sense to have our global media relations run from New York.’ Naru left F-H in the middle ...

 

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