Air France hands business to Rapp Collins
31 Jul 2003 | by Staff,
LONDON - Air France has handed its £30m global direct marketing business to Rapp Collins following
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Havas revenues fall 19% as reorganisation is unveiled
31 Jul 2003 | by Staff,
company's agencies fall under one of three divisions: Euro RSCG Worldwide, to service the group's global ...
MARKETING MIX: Global pulse - Down-aging
31 Jul 2003
Across the age spectrum, we have seen a rise in the appeal and attraction of youthful attitudes. People of all ages want to have fun.
Ellesse global boss exits after revamp
31 Jul 2003 | by Mark Kleinman
Bill Sweeney, worldwide president of the Ellesse brand, has left owner The Pentland Group after less than 18 months in the job.
STOP PRESS: 'Global drive brands' record growth for BAT
31 Jul 2003
British American Tobacco's so-called 'global drive brands' - Kent, Dunhill, Lucky Strike and Pall
STOP PRESS: Promotions at Procter & Gamble
31 Jul 2003
vice-presidents to presidents of global oral care, global prestige beauty and skin care, global cosmetics and
MARKETING MIX: No smut please, we're a British power company
31 Jul 2003
provider Powergen had taken the old adage that companies need to 'think global and act local' to new
The Tribe to become focus of education programme
31 Jul 2003
curriculum, and aims to create a global online community of young people. The show will also launch a
'Play More' line to go as Microsoft repositions Xbox
31 Jul 2003
The software giant is devising a fresh global brand positioning statement in partnership with its ...
IKEA Danish chief nets top UK post
31 Jul 2003 | by Mark Kleinman
's UK operation accounts for about 13%of the company's global sales, making it the second-most important ...
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