to remove filtersConfidence in direct marketing mounts
11 Jul 2003
With faith in the global economy lacking, consistent growth of direct marketing is proving
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Monster appoints Deutsch to $30m US advertising brief
11 Jul 2003 | by Staff,
across all industries." The brief, a significant slice of the recruitment giant's $115m global ad ...
Cordiant faces more pain as 141's Hearn resigns
11 Jul 2003
's global British American Tobacco business. He had earlier declared his intention to do everything in his ...
DDB gains centralised Philips global account
11 Jul 2003 | by Mark Sweney
The Dutch electronics giant Philips has centralised its global advertising account, worth an...The shift sees Publicis Groupe's Leo Burnett lose Philips' global 200 million domestic appliance ...
HOTLINE: Magna Global UK appoints managing director
11 Jul 2003
Magna Global UK, the media negotiations centre run by the Interpublic agencies Initiative Media and
Godiva seeks global network for creative
11 Jul 2003 | by Mark Sweney
office, seeking creative agencies with a global network capability. Abbott Mead Vickers BBDO handles ...
CAMPAIGN DIRECT AWARDS 2003: Best IT and Consumer Durables Campaign
11 Jul 2003
Client: IBM Global Services IMC manager EMEA: Virginie Harris...IBM Global Services is the consultancy arm of IBM which had identified the banking sector as a ...
Boots plots review of £44m business
11 Jul 2003 | by Mark Sweney
. Walter Thompson, in a move that threatens its 80 million global marketing alignment with WPP..... It has yet to emerge if MindShare's media planning and buying account, also part of the global WPP ...
HOTLINE: Hilton International appoints digital agency itraffic
11 Jul 2003
Agency. com, as its interactive agency of record on a global basis following a competitive pitch.
HOTLINE: McCann-Erickson parts company with Marc Le Pere and Sarah Martin
11 Jul 2003
McCann-Erickson has parted company with its regional and global new-business director, Marc Le Pere
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