29 May 2003
It is no surprise that most people claim they hate getting old. Yet, if you talk to older consumers you'll find that those who are still healthy say they have rarely felt more content or pleased with life.
23 May 2003
| by Camilla Palmer
The upmarket gin brand Bombay Sapphire has resurrected its search for an agency to create a global..., Paul Murphy. The pitch, which centred on developing a global press campaign for the brand, was put on ...
22 May 2003
People are losing trust in the commitment and ability of third parties to look after their health. Coupled with increasing appetites for living life to the full, people are taking the maintenance and enhancement of their health into their own hands
22 May 2003
| by Tania Mason
Bacardi Global Brands, the worldwide division of Bacardi-Martini, has brought in a marketer from...Marshall Dawson joined in March from Bacardi-Martini US as the gin brand's global marketing ...
16 May 2003
| by Ian Evans
Client: HSBC
PR Team: MHL Press and Publicity
Campaign: HSBC Global Education Challenge
16 May 2003
| by Camilla Palmer
Ogilvy Mather has won the 40 million global ad account for DuPont following a pitch that....
DuPont called the pitch despite appointing McCann in August to create a global campaign for its Lycra ...
15 May 2003
| by Staff,
ESPN Internet Group UK, said: "ESPNsoccernet.com can now provide content to users on a global and ...
15 May 2003
| by Jeremy Lee,
LONDON - Cadbury Schweppes is reviewing its $250m global media planning and buying account.
15 May 2003
| by Mark Kleinman,
LONDON - Manchester United Football Club is relaunching its global membership and loyalty scheme
15 May 2003
| by Colin Grimshaw
male genitals' - was understandably shunned by local men.
The history of global marketing is littered ...