17 Dec 2003
| by Emily Rogers,
LONDON - McDonald's has revealed its new global packaging design, inspired by its first global...out by individual countries.
The global packaging concept was first announced in Munich in September ...
16 Dec 2003
| by Claire Billings,
LONDON - American Express has put its global $375m media-planning and buying account, currently...Journal that the review is being held to "ensure that we stay at the forefront of changes in the global ...
16 Dec 2003
awarded the $1.2 billion global McDonald's account without a pitch. OMD's good fortune came at Starcom ...
16 Dec 2003
, Global Adviser, to appeal to the new global mobile elite, perfect for the industry's professional nomads ...
16 Dec 2003
Smail went to DDB. BMP went to Omnicom. Saatchi Saatchi went global and, subsequently, to Havas ...
16 Dec 2003
placement a year ago. Since then they've produced a pile of global work for Aiwa, while also working on the ...
16 Dec 2003
to bring the picture-taking ability of the T610 to life. Use the web as a hub to build a global ...
16 Dec 2003
the "I'm lovin' it" global brand campaign for McDonald's - a directing triumph, especially for a ...
16 Dec 2003
Sambrook, global account director, Media Audits
Sambrook is another who is keen to play down his ...
16 Dec 2003
talk to your global audience."
7. Capital One
Another stinker: the Capital One ad, originally ...