to remove filtersLetter - Mixed metrics must have quality
11 Dec 2003 | by MediaWeek
secondary research. Jim Kite Global research director Universal McCann ...
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How will this Carlton boy fare heading Greater Granada?
11 Dec 2003
, admits. Mick Perry, the chairman of Magna Global UK, puts it more diplomatically. "He can be amusing when ...
Publicis Dialog scoops Grand Prix at DMA Awards
11 Dec 2003 | by Claire Billings,
golds each. HTW won two golds each for its work on Xerox and M&G Investments, and one for IBM Global ...
Mobile operators fund global GSM campaign
11 Dec 2003 | by Ben Carter
operators, is launching a global multi-million-pound marketing campaign next year to promote mobile services...also tied up with global news network CNN to broadcast a series of vignettes highlighting examples of ...
Mars global marketing head to retire in 2004
11 Dec 2003 | by Emily Rogers
Mars' global head of marketing, Ken Rogers, is to retire next year, but it is not yet known who...to a senior South American position. Rogers, an American, is based in Mars' global headquarters in ...
MARKETING MIX: Global pulse - And ya don't stop
11 Dec 2003
The world of hip-hop continues to prove a sure-fire vehicle for brand promotion. After all, it is much more than a music genre; it's an attitude and a lifestyle. Brands that are adopted instantly become the last word in cool. Just ask Courvoisier - the name-checking by Busta Rhymes (among others) has...
Durex set for review of its PR strategy
11 Dec 2003
Global condom brand Durex is reviewing its PR strategy and is understood to have sounded out
STOP PRESS: IOC moves marketing director
11 Dec 2003
role of director of global broadcast and media rights, as part of a restructure. Marketing operations
BRANDING BRIEF: Oki Data Corporation appoints Brandsmiths
11 Dec 2003
create its global brand strategy. The work will cover Europe, the Americas and Asia as the brand extends
BRANDING BRIEF: Logical rebrands as Logicalis
11 Dec 2003
includes a strapline and an overhaul of its global web presence.
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