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19 Dec 2003
Group chief executive, has said that the one-size-fits-all global marketing mantra has gone too far and ...
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Red Devils recruit Mickey Mouse guru
23 Dec 2003 | by MediaWeek
global commercial activities. With his experience of having worked for Disney, Channel 4 and as a ...
Chrysler withdraws sponsorship of 'sexist' Lingerie Bowl
18 Dec 2003 | by Staff,
vice-president for global marketing, said in a statement: "The Dodge brand's sponsorship of the 'Lingerie Bowl ...
Movers and Shakers
18 Dec 2003 | by MediaWeek
will report to Andy Bush, international sales director. She joins from IDG Global Solutions, where ...
NEWS BRIEF: Adidas promotes global marketing director
18 Dec 2003
Adidas has promoted Erich Stamminger, its global marketing director, to president and chief
MARKETING MIX: Global pulse - Perfect marriage
18 Dec 2003
Brands can marry assets with other brands' equity by forming collaborations, partnerships and allowing licensing. This can often give them cross-category exposure.
MARKETING MIX: Book of the week
18 Dec 2003
Global Brand Strategy by Sicco van Gelder (Kogan Page, 25)...This book is a remarkable attempt to summarise how to build a global brand. What the author shows ...
BRANDING: McDonald's packaging in 'I'm Lovin' It' revamp
18 Dec 2003 | by Emily Rogers
McDonald's has revealed its new global packaging design, inspired by its first global advertising...individual countries. The global packaging concept was first announced in Munich in September as part of ...
CAREERS: Company CV - Diageo
18 Dec 2003
Diageo is a global premium drinks company. Trading in more than 180 markets, the company is listed
STOP PRESS: American Express puts account up for review
18 Dec 2003
American Express has put its global $375m ( 215m) media-planning and buying account, held by
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