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McDonald’s $1.2bn business is OMD’s chance to go large

04 Dec 2003 | by Ian Darby,

You can’t get more global than McDonald’s. It would be hard to find another more corporate...appointing its first global media agency, Omnicom’s OMD, to service its $1.2 billion business. Now, numbers ...

Agencies pulled in both directions by bid to be different

30 Oct 2003

than marketers, now handle negotiations and the inevitable global consolidation of media networks has ...

Analysis: Edelman looks to Brain for stability

03 Oct 2003 | by Ian Hall

previously said the agency's global plan was to 'boost the amount of non-US business we get by exporting it ...

Latest Initiative win makes life hard for embattled MPG

02 Oct 2003

. Hardly a sign of health for a network committed to a global expansion plan. Some tough decisions now face ...

Does it matter who runs Sky as long as it's doing well?

25 Sep 2003

global player at News Corp? You only have to think of bosses such as Andrew Neil (a former editor of The ...

Analysis: CBI tries to address 'exploiter' image

19 Sep 2003 | by Peter Simpson

organisations and global charities and aid groups welcomed his plans. But with this year's WTO Ministerial ...

Clear Channel and Capital could start industry fireworks

24 Jul 2003

media companies. As for the global media giants whose shadow drove fear into the hearts of the ...

Analysis: Employees' CSR views set comms challenge

11 Jul 2003 | by Mark Johnson

and brand reputation. Global health and care organisation BUPA launched its One Life programme in 1998 ...

Analysis: Murphy keeps his goal in sight after takeover

27 Jun 2003 | by Mark Johnson

. 'We want to build a global group. We've tried to meet market expectations by delivering growth,' he ...

Is ZenithOptimedia ready to face WPP in Cordiant fight?

19 Jun 2003

But now, just as the global media agency brands seem to be making a fair fist of providing a ...

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