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NEWS BRIEF: Adidas promotes global marketing director

18 Dec 2003

Adidas has promoted Erich Stamminger, its global marketing director, to president and chief

MARKETING MIX: Global pulse - Perfect marriage

18 Dec 2003

Brands can marry assets with other brands' equity by forming collaborations, partnerships and allowing licensing. This can often give them cross-category exposure.

MARKETING MIX: Book of the week

18 Dec 2003

Global Brand Strategy by Sicco van Gelder (Kogan Page, 25)...This book is a remarkable attempt to summarise how to build a global brand. What the author shows ...

BRANDING: McDonald's packaging in 'I'm Lovin' It' revamp

18 Dec 2003 | by Emily Rogers

McDonald's has revealed its new global packaging design, inspired by its first global advertising...individual countries. The global packaging concept was first announced in Munich in September as part of ...

CAREERS: Company CV - Diageo

18 Dec 2003

Diageo is a global premium drinks company. Trading in more than 180 markets, the company is listed

STOP PRESS: American Express puts account up for review

18 Dec 2003

American Express has put its global $375m ( 215m) media-planning and buying account, held by

STOP PRESS: Hewlett-Packard launches biggest ever ad campaign

18 Dec 2003

Hewlett-Packard is launching its biggest-ever global ad campaign and spending 7m in the UK to

DIRECT: Depaul Trust nets DMA's Grand Prix for DRTV activity

18 Dec 2003

Global Services. Story was rewarded for its Glenmorangie work. ...

AGENCY 2003: Below The Line Agency of the Year - Harrison Troughton Wunderman

18 Dec 2003

Investments' international business and IBM's Global Business Services. One of HTW's differentiating factors ...

AGENCY 2003: Market Research Agency of the Year - Best of the rest

18 Dec 2003

for many mergers, particularly among the larger agencies, often on a global scale. The climate has ...

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