to remove filtersMARKETING MIX: Global pulse - Perfect marriage
18 Dec 2003
Brands can marry assets with other brands' equity by forming collaborations, partnerships and allowing licensing. This can often give them cross-category exposure.
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NEWS BRIEF: Adidas promotes global marketing director
18 Dec 2003
Adidas has promoted Erich Stamminger, its global marketing director, to president and chief
American Express reviews $375m global media account
16 Dec 2003 | by Claire Billings,
LONDON - American Express has put its global $375m media-planning and buying account, currently...Journal that the review is being held to "ensure that we stay at the forefront of changes in the global ...
Mobile operators fund global GSM campaign
11 Dec 2003 | by Ben Carter
operators, is launching a global multi-million-pound marketing campaign next year to promote mobile services...also tied up with global news network CNN to broadcast a series of vignettes highlighting examples of ...
Mars global marketing head to retire in 2004
11 Dec 2003 | by Emily Rogers
Mars' global head of marketing, Ken Rogers, is to retire next year, but it is not yet known who...to a senior South American position. Rogers, an American, is based in Mars' global headquarters in ...
MARKETING MIX: Global pulse - And ya don't stop
11 Dec 2003
The world of hip-hop continues to prove a sure-fire vehicle for brand promotion. After all, it is much more than a music genre; it's an attitude and a lifestyle. Brands that are adopted instantly become the last word in cool. Just ask Courvoisier - the name-checking by Busta Rhymes (among others) has...
Global round-up
09 Dec 2003
Andrew Merrill, a former managing director at Abernathy MacGregor Group, as global managing director of ...
Burnett lands global Big Mac brief
05 Dec 2003 | by Mark Sweney
McDonald's has appointed Publicis Groupe's Leo Burnett Worldwide to create a global advertising..."I'm lovin' it" positioning - its first global campaign in the chain's 50-year history - in June ...
CAMPAIGNS: Video venues inspire global conferencing - B2B PR
05 Dec 2003 | by Adam Hill
Client: face2face PR Team: The Whiteoaks Consultancy Campaign: Launch of face2face Timescale: June 2003-ongoing Budget: Undisclosed
WORLD: ANALYSIS - Global micronetworks rise on back of the need for creativity
05 Dec 2003 | by John Tylee
As creatively led hotshops go global, are big networks under threat?...themselves vulnerable to local creative hotshops with global aspirations? "Part of what he says is true ...
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