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31 May 2002
convergence of traditional broadcasting and communications media and leading to the creation of global giants ...
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Emerging markets lead adspend recovery
31 May 2002 | by Jennifer Whitehead,
LONDON - Emerging markets toughed out the global advertising downturn with far more success than...Nielsen Media Research, said. For the coming year, Nielsen predicts a rebound in global advertising in ...
Fiennes stars in ad for Land Rover Discovery
31 May 2002 | by JENNY WATTS
The world-famous British explorer Sir Ranulph Fiennes is fronting the new global television...into life. The television campaign will be supported by a global print campaign running in upmarket ...
Fiennes stars in ad for Land Rover Discovery
31 May 2002 | by JENNY WATTS
The world-famous British explorer Sir Ranulph Fiennes is fronting the new global television...into life. The television campaign will be supported by a global print campaign running in upmarket ...
Vodafone reviews £40m UK media
31 May 2002 | by MATTHEW COWEN
consolidation of its £250 million global planning and buying arrangements into a single network....reviews in several other key territories, as it explores the idea of centralising its global account. If ...
MEDIA: Headliner - Strong planning approach is key to MediaCom's success. The agency is thriving due to its simple and effective strategy. Ian Darby reports
31 May 2002 | by IAN DARBY
London management team. In the global rankings, MediaCom is just ninth, with billings of $11.6 billion ...
MEDIA: Headliner - Strong planning approach is key to MediaCom's success. The agency is thriving due to its simple and effective strategy. Ian Darby reports
31 May 2002 | by IAN DARBY
London management team. In the global rankings, MediaCom is just ninth, with billings of $11.6 billion ...
Burger King tackles sales decline with biggest product launch in years
30 May 2002 | by Staff,
," Christopher Clouser, Burger King executive vice-president and chief global marketing officer, said. Diageo ...
UN chooses Springer & Jacoby for assignment to save threatened species
30 May 2002 | by Staff,
Unesco, in a bid to raise money from global governments, businesses and consumers to help save various ...
MediaCom Europe director departs for Latin America
30 May 2002 | by Jennifer Whitehead,
director for Latin America. MediaCom, a unit of Grey Global Group, has not confirmed Bruner's replacement ...
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