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Lachlan Murdoch edges up the
News Corp pole

board of Fox Entertainment Group following the resignation of former Sky Global chief and Fox director

MARKETING MIX: Global pulse

Subcultural marketing Much of the energy, innovation and creativity that has shaped mainstream trends can be traced directly back to youth subcultures. Movements such as hip-hop are potent sources of fashion, music, language and behavioural trends. Their ability to be one step ahead of...

CAREERS: Movers - Gullane Entertainment

part of the company's global brand extension. Gross will oversee the portfolio of global brands ...

STOP PRESS: Reckitt Benckiser announces shortlist

of interest, is understood to have shortlisted J Walter Thompson, Ogilvy 200m global account. ...

BRANDING BRIEFS: Shape to relaunch with new design

pot desserts portfolio. The S-shaped red logo, designed by PI Global, will appear on all packaging ...

MEDIA BRIEFS: Channel 4 uses guerrilla marketing

Passengers, its global youth culture programme. Youth marketing specialists 20:20 Promo have produced a ...

DIRECT BRIEFS: Luxottica appoints Outrider

Luxottica has appointed Outrider to handle the global web site for its Ray-Ban eyewear brand in ...

Bud takes space age approach to World Cup promo

down using global positioning system technology. A team from Budweiser will be dispatched to ...

Yahoo! poaches Unilever woman for European role

. Yahoo!'s global ad agency, Euro RSCG, will create the World Cup push. HHCL and Partners will ...

Chivas hires Irish Distillers man to lead whisky arm

, and Something Special. Riley said that he has no plans to review the global advertising ...

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