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BRAND HEALTH CHECK: Aeroflot - Can Aeroflot become a credible airline brand? Aeroflot's passenger numbers have fallen 76% since the Soviet Union was broken up. Matthew Arnold asks whether a rebranding can lure travellers to its improving service

customers want? What defines today's Russia? - Choose to be either a global carrier with roots in ...

PROFILE: Stretching service - Nick Smith, Director of marketing and strategy, British Gas

or global, Smith says this is not on the agenda because there's too much heritage tied up with the ...

Heinz forms Japanese alliance with Kagome

strategic alliance to explore ways to align their global operations and product portfolios to accelerate...Kagome's expertise in sales and distribution within Japan and by leveraging Heinz's global brands ...

Big is beautiful - an acquired taste in agency merger land

strategic alliances to give the group greater global strength. A wave of consolidation within the media ...

Maiden hits international market

Maiden: extending global reach Outdoor contractor Maiden is moving into the ...

Disney in £3.7bn deal with Fox Kids

channels. Separately, ABC Cable Networks Group, Disney's parent company, has realigned its global ...

CNET cuts global staff by 15%

SAN FRANCISCO - Technology news and media group CNET Networks is to cut 15% of its global workforce

Bid talk continues to surround Aegis

awarded Carat its 600m ( 428.1m) consolidated global media account following a three-way pitch and a ...

PRCA announces awards finalists

15 categories range from best global campaign to best use of online PR. The finalists were ...

Euro RSCG names marketing services director

multimillion-dollar business. Some of the office's key global accounts included Ford Motor Company, Danone Group ...

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