04 May 2001
number of brands, citing what it describes as a global realignment.
04 May 2001
| by Anna Clarke
Euro RSCG Worldwide has promoted Iain Ferguson as chief executive officer of its global marketing...Ferguson will work out of the head office in New York and oversee global development and expansion ...
04 May 2001
NEW YORK: Corporate PROs may have less time than they think to
publicise their latest CEO, according to a Ketchum survey of 1,000
investors. David Rockland, director of Ketchum's Reputation Lab, said,
on average, CEOs have just 18 months to make a difference at a public
company before shareholders...
04 May 2001
SINGAPORE: Ad giant Leo Burnett Asia-Pacific, has moved its
regional PR function from Singapore to Hong Kong, in preparation for its
impending IPO. Trudi Harris has taken the role of director of public
relations, replacing Elaine Friend, regional marketing and PR director,
who has left Singapore...
04 May 2001
WASHINGTON: APCO World-wide has hired Myron Marlin, a former comms
director at the US justice department. Marlin spent eight years under
attorney-general Janet Reno, as its chief spokesperson. Before that he
was a spokesperson for the department's civil rights division. He
handled news events...
04 May 2001
NEW YORK: Eastman Kodak is looking for a PR agency to promote its
InfoImaging business strategy. The initiative aims to ensure that Kodak
capitalises on the growing popularity of digital photography. The
account reports to Anthony Sanzio, Kodak director of technology PR.
04 May 2001
BONN: Albert Oeckl, the founder and honorary president of the
Deutsche PR Gesellschaft (German PR Society) died last week aged 91. He
was responsible for the translation of the English term 'Public
Relations' into the German Offentlichkeitsarbeit and was the spiritual
father of PR in Germany....
04 May 2001
BUENOS AIRES: Argentina's troubled president Fernando De la Rua has
once again reshuffled his PR team. Unsuccessful press and culture
secretary Dario Loperfido, who was strongly criticised for blunt
management of the Government's comms unit, has been replaced by Nicolas
Gallo. He is a close...
04 May 2001
NEW YORK: Weber Shandwick Worldwide is mulling over its options for
a succession plan following the departure of one of its top financial
executives to Gavin Anderson & Company. Diane Perry was GM of the New
York office, as well as EV-P and national practice director of financial
communications...
04 May 2001
| by GIDON FREEMAN
Global telecoms giant Marconi's decision to hire its first global
PR agency stands to benefit ...