REVIEW: Marketing and advertising news in the week's press
27 Apr 2001
product as a global brand. - General release. ...
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South African Tourist Board reviews pounds 35m global creative brief
27 Apr 2001
The South African Tourist Board (Satour) is putting its global creative account, worth pounds 35 ...
EDITORIAL: Marconi pitch wasted everyone's time
27 Apr 2001
The shambolic conduct of the pitch for Marconi's pounds 35 million global account - won by Grey ...
Unilever networks in fees ultimatum
27 Apr 2001 | by JOHN TYLEE
Unilever has presented its global agency networks with 'take it or leave it' proposals for ...
PRIVATE VIEW
27 Apr 2001 | by NICK HASTINGS, the executive creative director of D'Arcy
, and their future. It's paid for by Unicef, announces the Global Movement for Children, and I wish to ...
THE KINGS OF MADISON AVENUE: Bruce Mason - He rode out of the midwest and did battle with his French arch-rival, Maurice Levy. And True North's chairman lived to tell the tale to John Tylee
27 Apr 2001 | by JOHN TYLEE
ad industry's biggest ever global imbroglio - has turned him into one of America's most ...
MAINSTREAM MAGAZINES: Gloss Dotcom - Publishing a magazine on the web can be a tricky business. Three editors talk about what made their titles a success
27 Apr 2001
truly global brand? NME and NME.com had to work together to complement each other or the ...
THE KINGS OF MADISON AVENUE: Bob Schmetterer - Stefano Hatfield talks to the New Yorker behind Euro RSCG's meteoric rise as a network
27 Apr 2001 | by STEFANO HATFIELD
becomes through global campaigns like Intel, the less influence those local entrepreneurs will enjoy ...
CAMPAIGN-I: GM kicks off review of European digital work
27 Apr 2001 | by DEBORAH BONELLO
win for Modem Media in 1998, and the digital agency created both the global site, Opel.com, and the ...
THE KINGS OF MADISON AVENUE: Introduction
27 Apr 2001
without Maurice Levy, the Frenchman who has made Publicis a true player on the global stage by buying ...
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