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ideas based on research into consumer behaviour and market trends. Matathia will become global director ...
Anglo-Dutch consumer goods giant Unilever has awarded its worldwide Bertolli olive oil brand account to the London and New York offices of Bartle Bogle Hegarty. It is understood that the business could be worth as much as 50m ( 34.9m) globally.
won the global account after a three-way pitch against unnamed Top 10 agencies. The campaign to ...
Coca-Cola, which launched its 400m ( 277.93m) global advertising campaign for its flagship soft...LONDON (Brand Republic) - Coca-Cola, which launched its 400m ( 277.93m) global advertising ...
News Corporation’s stalled negotiations to merge Sky Global Networks with General Motors’ US...LONDON (Brand Republic) - News Corporation’s stalled negotiations to merge Sky Global Networks ...
could compete on a global scale. ...
Free online music, from services such as Napster, is being blamed for a 1.3% drop in global music...1.3% drop in global music sales, and a 14.3% drop in singles sales. Figures from the International ...
1991. Its most recent high profile work was the 5m global re-branding of BBC1. It was acquired by WPP ...
a free car, there is another element to the bargain -- each car will be fitted with a global ...
much of its regional Canadian newspaper business was sold off last year in a deal with CanWest Global ...
