to remove filtersMEDIA BRIEFS: BBC sacks Jeff Taylor
20 Dec 2001
The BBC has sacked Jeff Taylor, BBC Worldwide's director of global marketing and brand ...
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Octagon Worldwide md to leave
20 Dec 2001
relocation of its global headquarters to New York. Wheeler, who had been with Octagon since 1997, said it ...
DIRECT BRIEFS: Shell Aviation launches ad campaign
20 Dec 2001
and services to the aviation industry. The global marketing push, through independent direct ...
Wella to sponsor Toyota's F1 team
20 Dec 2001 | by MARK KLEINMAN
Global haircare giant Wella is to make its debut in Formula One sponsorship next year with a ...
CAREERS: Competition
20 Dec 2001
merged in 1946, that the business began to have global coverage, which it does through its network of ...
CAREERS: Company CV - Six Continents Retail
20 Dec 2001
Six Continents Retail is the pub, bar and restaurant division of Six Continents, a global group ...
OPINION: Marketing Society - Merchandising means more to kids than TV ads
20 Dec 2001 | by GUY ABRAHAMS, communications planning director at Carat and a member of The Marketing Society
, since current commercials tend to be classic examples of lowest common denominator global ...
BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?
20 Dec 2001 | by SUZY BASHFORD
known brands in Britain today and, in an era of exaggerated claims for global reach, is one of the few ...
ANALYSIS: Is alcohol the new tobacco? - Alcohol advertisers fear that industry self-regulation may not be enough to ward off tough ad restrictions, writes Matthew Arnold
20 Dec 2001 | by MATTHEW ARNOLD
Woodpecker cider ad that came out 12 years ago, when he was global brand director for Heineken in ...
Vivendi stakes its claim to the US
18 Dec 2001 | by Claire Billings,
field with the other US-based global media giants, such as News Corporation, Viacom and Disney, after it ...
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