31 Oct 2001
| by Claire Billings,
LONDON - AOL Time Warner has signed a marketing agreement with Kellogg, which will see the breakfast cereal maker's brands promoted across the media firm's TV networks and online sites.
31 Oct 2001
| by Jennifer Whitehead,
billion-dollar consumer product brands which can be considered "truly global", according to a survey by market....
"Although more than half had a global presence, they just didn't have over 1bn in sales," Jane Perrin ...
31 Oct 2001
| by Mark Kleinman,
innovative."
State Express 555 is one of BAT's top three global brands, alongside Lucky Strike and ...
31 Oct 2001
| by Chris Scott,
long periods.
Hill & Knowlton, led by global president Paul Taaffe, has been hired to support ...
31 Oct 2001
| by Claire Billings,
extremely robust network of agencies to ensure the consistent delivery of global trademark strategies in ...
30 Oct 2001
| by Claire Billings,
involved a complicated reverse takeover of Hughes by Sky Global Networks, a holding company for News Corp ...
30 Oct 2001
| by Staff,
defensive qualities, including its global presence -- 60% of its revenues are generated in Europe, 30% in ...
29 Oct 2001
| by Jennifer Whitehead,
LONDON - Glenfiddich Scotch whisky is to benefit from a 10m global marketing push, as brand owner
said, "Hughes would have been an excellent strategic fit for our global platforms and we are ...
29 Oct 2001
| by MediaWeek
Rupert Murdoch's dream of creating the world's first global satellite television empire appeared to...make the company the largest of its kind and takes the industry a step closer to achieving a global ...