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Octagon Worldwide md to leave

20 Dec 2001

relocation of its global headquarters to New York. Wheeler, who had been with Octagon since 1997, said it ...

MEDIA BRIEFS: BBC sacks Jeff Taylor

20 Dec 2001

The BBC has sacked Jeff Taylor, BBC Worldwide's director of global marketing and brand ...

DIRECT BRIEFS: Shell Aviation launches ad campaign

20 Dec 2001

and services to the aviation industry. The global marketing push, through independent direct ...

Wella to sponsor Toyota's F1 team

20 Dec 2001 | by MARK KLEINMAN

Global haircare giant Wella is to make its debut in Formula One sponsorship next year with a ...

CAREERS: Competition

20 Dec 2001

merged in 1946, that the business began to have global coverage, which it does through its network of ...

CAREERS: Company CV - Six Continents Retail

20 Dec 2001

Six Continents Retail is the pub, bar and restaurant division of Six Continents, a global group ...

OPINION: Marketing Society - Merchandising means more to kids than TV ads

20 Dec 2001 | by GUY ABRAHAMS, communications planning director at Carat and a member of The Marketing Society

, since current commercials tend to be classic examples of lowest common denominator global ...

BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?

20 Dec 2001 | by SUZY BASHFORD

known brands in Britain today and, in an era of exaggerated claims for global reach, is one of the few ...

ANALYSIS: Is alcohol the new tobacco? - Alcohol advertisers fear that industry self-regulation may not be enough to ward off tough ad restrictions, writes Matthew Arnold

20 Dec 2001 | by MATTHEW ARNOLD

Woodpecker cider ad that came out 12 years ago, when he was global brand director for Heineken in ...

STOP PRESS: Avon poaches president of Clairol International

13 Dec 2001

Bristol-Myers Squibb-owned Clairol International to be its president of global marketing. ...

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