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Dixons TV ads to highlight global buying capability

the brand and promote its global buying policy....the brand and promote its global buying policy. The campaign, created by M s ability to buy ...

Rolls-Royce hires marketing chief from Y&R stable

. He will have a global brief and also be involved in appointing a new global media buying agency..... He will have a global brief and also be involved in appointing a new global media buying agency ...

Boots deal rewrites adland's rules

As coups go, WPP s swoop on Boots pounds 80m global marketing business is hard to beat. Negotiated...As coups go, WPP s swoop on Boots pounds 80m global marketing business is hard to beat ...

NEWS IN BRIEF

Octagon, the global sports marketing and entertainment group, has acquired Movie and Media Sports...Octagon, the global sports marketing and entertainment group, has acquired Movie and Media Sports ...

STOP PRESS

Microsoft is to launch a dollars 150m (pounds 103m) global marketing push through McCann-Erickson...Microsoft is to launch a dollars 150m (pounds 103m) global marketing push through McCann-Erickson ...

Razorfish revenues hit $77.1m as staff go

announced the initiation of a “global improvement plan”. Under this plan, Michael Moore, previously managing ...

Smith moves up to take reins as Marketing editor

has been editor for the past two years and leaves to become editor of Ad Age Global, based in New York. ...

MEDIA: BBC Wales finds marketing chief at UDV

marketing chief. Jones, currently global consumer and planning director for the Johnnie Walker brand at ...

ANALYSIS: The importance of being ethical - A new breed of caring consumerism means companies need to consider ethical issues, writes Tania Mason

the United Nations Global Compact, an initiative launched last year by secretary-general Kofi Annan ...

PROFILE: Full of fizz - Simon Lowden International e-marketing and media director, Pepsi Cola

. Lowden is also known for his ability to localise campaigns, but within the global brand. He was behind ...

 

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