26 Feb 1999
| by KAREN YATES
Here s some trivia for your next dull moment. Which agency came up
with the snap, crackle and pop line for Rice Krispies? Or diamonds
are forever for De Beers? And, for ten more points, which was the
world s first advertising agency?
26 Feb 1999
| by STEFANO HATFIELD
small cog in the global machine the UK s
domestic advertising industry actually is....small cog in the global machine the UK s
domestic advertising industry actually is.
Perhaps the ...
26 Feb 1999
1998 should have been the year it all happened, when petty
parochial problems gave way to global...1998 should have been the year it all happened, when petty
parochial problems gave way to global ...
26 Feb 1999
| by CLAIRE COZENS
million global TV, press and internet
campaign through Euro RSCG Worldwide....million global TV, press and internet
campaign through Euro RSCG Worldwide.
The 30-second launch ...
Kimberly-Clark s decision this week to appoint
J. Walter Thompson to handle its global tissue brands....Kimberly-Clark s decision this week to appoint
J. Walter Thompson to handle its global tissue brands ...
but came up for
review last year as part of a global overhaul of Bic s communications
suppliers ...
operating margins and global reach, culture
clashes and too much reliance on too few global clients are ...
26 Feb 1999
| by SIMON ELLERY
managed to jet off to Sicily to represent APCO at
sister company GCI s annual global get-together last ...
26 Feb 1999
| by PIPPA CONSIDINE
billings.
Mergers and global realignments have made their mark in the table, most
notably with the ...
26 Feb 1999
| by Staff,
staff from outside Germany
by the end of the year. It is already pitching for two pieces of global ...