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POP: Why retailers rule over POP success - Prior to attracting the consumer, brand promotions have to appeal to retailers. Holly Acland reports

established links with Disney and Pepsi and enjoys the support of global promotional tie-ups such as The ...

MindShare raids Carat for worldwide new business director

global billings of 1.65 billion. Recent international wins include Unilever in Germany and Italy. The ...

MindShare raids Carat for worldwide new business director

global billings of 1.65 billion. Recent international wins include Unilever in Germany and Italy. The ...

Brilliant lands pounds 1.2m Global Video store launch task

its new outlets. Global Video has provided Brilliant with pounds 1.2 million to spend on a ...

Former Thomas Cook marketing chief joins first-e

- Richard Thackray, the former marketing and strategy director of global traveller services at...- Richard Thackray, the former marketing and strategy director of global traveller services at ...

Former Thomas Cook marketing chief joins first-e

- Richard Thackray, the former marketing and strategy director of global traveller services at...- Richard Thackray, the former marketing and strategy director of global traveller services at ...

Britannica seeks sales outfit to handle free online service

expects to strike global advertising deals. Advertising sales for the UK service are controlled ...

Barclays Global puts Europe task into H&K

The world s largest institutional investment management bank, Barclays Global Investors, has...The world s largest institutional investment management bank, Barclays Global Investors, has ...

INTERNATIONAL BUSINESS MEDIA: FORBES GLOBAL - ONE YEAR ON. The magazine’s international

When Forbes Global launched in April 1998, there were some wry comments to the effect that the...When Forbes Global launched in April 1998, there were some wry comments to the effect that the ...

Saatchis sells Cliff Freeman to management for dollars 4.6m

agency. He said: Cliff Freeman is a US-focused agency. Saatchi s global network delivers highly ...

 

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