to remove filtersPERSPECTIVE: Official - advertising can be sexy again in the new millennium
17 Dec 1999 | by STEFANO HATFIELD
it will get worse. Technological and global business convergence mean this process of removal from ...
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Fru Hazlitt takes Yahoo! sales job
17 Dec 1999 | by LISA CAMBPELL
. Her main task will be to encourage advertisers to use Yahoo! s global network instead of restricting ...
THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy
17 Dec 1999 | by CAROLINE MARSHALL
DDB Needham Worldwide ... McKinsey s global tissues assignment to JWT ... Lowes loses its key ...
CAMPAIGN INTERNATIONAL: DECISION MAKER - JACK KLUES. Klues keeps his cool as BDM’s empire expands. The formation of the BDM group means a challenge for Starcom’s chairman, Stefano Hatfield writes
17 Dec 1999 | by STEFANO HATFIELD
executives in global media buying. But you can t help feeling that he will have a much more taxing time ...
MEDIA FORUM: How digital changed the media landscape in 1999. With all this merger mania around, one or two people in the media business could be in for an extremely brief Christmas break. Along with all things digital, consolidation loomed large in the i
17 Dec 1999 | by ALASDAIR REID
good way to hedge a few bets - and where the sellers of airtime are consolidating. From a global ...
OPINION - Leader - Devolving power is a key challenge for global brands
16 Dec 1999 | by CONOR DIGNAM, Editor
Think global, act local. It s one of the most easily-trotted out phrases in marketing. It sums up...Think global, act local. It s one of the most easily-trotted out phrases in marketing. It sums ...
ATP in worldwide drive to raise the profile of tennis
16 Dec 1999 | by ANNE-MARIE CRAWFORD
Men s tennis body, the ATP, is to run a global advertising campaign through marketing partner ISL...Men s tennis body, the ATP, is to run a global advertising campaign through marketing partner ...
CK puts pounds 6m into colour cosmetics
16 Dec 1999 | by ALEXANDRA JARDINE
cosmetics range in March, backed by an estimated dollars 10m (pounds 6.2m) global promotional spend....cosmetics range in March, backed by an estimated dollars 10m (pounds 6.2m) global promotional spend ...
MindShare lands BP brief
16 Dec 1999 | by MediaWeek
BP Amoco is to hand its £124 million global media account to MindShare Worldwide, early next year ...
DIRECT - Design choice/father christmas
16 Dec 1999 | by LUCIAN CAMP, Creative director, CCHM
could be more appropriate than that one great global red-and-white brand should have created another ...
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