Search results for "Global"

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OPINION - Leader - Devolving power is a key challenge for global brands

Think global, act local. It s one of the most easily-trotted out phrases in marketing. It sums up...Think global, act local. It s one of the most easily-trotted out phrases in marketing. It sums ...

ATP in worldwide drive to raise the profile of tennis

Men s tennis body, the ATP, is to run a global advertising campaign through marketing partner ISL...Men s tennis body, the ATP, is to run a global advertising campaign through marketing partner ...

CK puts pounds 6m into colour cosmetics

cosmetics range in March, backed by an estimated dollars 10m (pounds 6.2m) global promotional spend....cosmetics range in March, backed by an estimated dollars 10m (pounds 6.2m) global promotional spend ...

DIRECT - Design choice/father christmas

could be more appropriate than that one great global red-and-white brand should have created another ...

OPINION - Profile - Daft for Coke - Douglas Daft - President and chief operating officer - Coca-Cola

catastrophic year. If you enjoy global domination, you must expect disaster to be global too. Coke ...

CAREERS - Competition

your answers to 0171 413 4504. This week s mystery company is a global travel, financial ...

Nike steps in as Reebok quits after Olympics row

. It has never before sponsored a major global sporting event, having favoured backing individual ...

Adwatch of the decade

director, John Hawkes. That relationship, together with McDonald s long-term think global, act local ...

Conferences and exhibitions - Telecoms reveals its future agenda - Bhavna Mistry takes a look at how the telecoms industry approaches exhibitions

anticipate a repeat of last Christmas sales surge. The global picture is much the same, albeit on a ...

Cadbury in global rebranding drive

intends to capitalise on the Cadbury name as a key property in its global markets, which include South ...

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