16 Dec 1999
| by CONOR DIGNAM, Editor
Think global, act local. It s one of the most easily-trotted out
phrases in marketing. It sums up...Think global, act local. It s one of the most easily-trotted out
phrases in marketing. It sums ...
16 Dec 1999
| by ANNE-MARIE CRAWFORD
Men s tennis body, the ATP, is to run a global advertising campaign
through marketing partner ISL...Men s tennis body, the ATP, is to run a global advertising campaign
through marketing partner ...
16 Dec 1999
| by ALEXANDRA JARDINE
cosmetics range in March, backed by an
estimated dollars 10m (pounds 6.2m) global promotional spend....cosmetics range in March, backed by an
estimated dollars 10m (pounds 6.2m) global promotional spend ...
16 Dec 1999
| by LUCIAN CAMP, Creative director, CCHM
could be more
appropriate than that one great global red-and-white brand should have
created another ...
16 Dec 1999
| by CORDELIA BRABBS
catastrophic year. If
you enjoy global domination, you must expect disaster to be global
too.
Coke ...
16 Dec 1999
| by STEPHEN CHANDLER, an account director a
your
answers to 0171 413 4504.
This week s mystery company is a global travel, financial ...
16 Dec 1999
| by IAN DARBY
.
It has never before sponsored a major global sporting event, having
favoured backing individual ...
16 Dec 1999
| by GAIL KEMP
director, John Hawkes. That relationship, together with McDonald s long-term think global, act local ...
16 Dec 1999
| by BHAVNA MISTRY, editor of Marketing Even
anticipate a repeat of last Christmas sales
surge.
The global picture is much the same, albeit on a ...
02 Dec 1999
| by BEN ROSIER
intends to capitalise on the Cadbury name as a key property in
its global markets, which include South ...